Learn from your data Marketers can access reams of data that can help them make informed decisions about what is or isn’t working. At times of flux, and when facts can be distorted by opinion, data provides objective insights that can help you adapt a campaign to maximise its impact. Customer-centricity is key A particular selling point for travel agents is the trust held in them by their clients. And at times when those customers might be uncertain about the financial commitment they will be making by booking a holiday,…
