This article is adapted from the March 29, 2025, edition of Gastro Obscura’s Favorite Things newsletter. You can sign up here. Since the advent of the car, food companies have used them to advertise. Some simply painted their logos onto delivery trucks, while others created spectacles on wheels to get people talking, like the time that Moxie, the old-school soda company, put fake horses on top of cars that could be steered by a rider perched on the animal’s back. But that’s much too confusing. Really, the best way to…
