The shop will be situated on the high street in Mumbles, staffed by an experienced team of travel retailers. The three new additions to the Sam Smith team will bring headcount across the brand to 15. White said he didn’t have a specific type of client, clientele or demographic in mind for the new shop, stressing he hoped it would appeal to all types of customers in the area. “The Sam Smith brand is very strong on tailor-made and long-haul experiences, and that is something we’re very keen…
