Masumoto Family Farm is a fourth-generation Japanese-American farm outside of Fresno, California, run by David “Mas” Masumoto and his daughter, Nikiko. The family focuses on growing heirloom stone fruits and grapes, steered by their belief that, above all else, fruit should taste amazing. That seems like an obvious goal, but in the modern market, durability and appearance have long trumped flavor in the produce aisles. So by growing delicious heirloom varieties, the Masumotos are making a radical choice. And with no guaranteed commercial buyers, they often have to rely on…
