Shillito also took the opportunity to remind agents of the power of customer events. Miles Morgan Travel held 145 across its 19 shops in 2023, which led to increased profits within four weeks of the event. She said the best events focus on new product, or iconic and popular destinations, while working with the biggest brands in travel generated excitement. She said venues should have a good reputation, plenty of nearby car parking, disability access and be flexible to your needs, not to mention affordable and within budget. Marketing, she…
