14 Nov 2024by Daniel PearceFocus to be on train and bus travel as destination looks to capitalise on spike in interest from the British market during the Olympic summerMore than 10% of visitors to France this year have come from the UK (Credit: iStock / Symeonidis Dimitri) France is continuing to put sports tourism centre stage as it builds on the success of this year’s Olympics. Speaking to TTG at last week’s WTM London, tourism minister Marina Ferrari said that alongside the country’s heritage she saw sporting events as the key driver of tourism…
