In the ever-evolving landscape of digital marketing, the hotel industry finds itself at a crossroads. While embracing the digital revolution, many hoteliers have fallen into a trap that threatens to undermine their marketing efforts; an obsessive focus on individual channel return on ad spend (ROAS). This fixation, while seemingly logical, is creating a significant disconnect The post The Myopic Pursuit of Channel ROAS: How to Avoid this Hotel Industry Pitfall appeared first on Revfine.com….
