In 1914, absinthe was outlawed in France. In the small mountain town of Pontarlier, the world capital of absinthe, the news devastated the livelihoods of thousands of local workers. Nearly all the town’s distilleries closed their doors or relocated. But one producer, Distillerie Guy, remained open, all thanks to adaptation and innovation. Its bestselling drink, Pont (formally known as Pontarlier-Anis), was created as a result of the absinthe ban and remains a beloved classic at the distillery to this day. Pont was the invention of George and Armaund Guy, whose family distillery…
