Chairman Vu, Vietnam’s “Coffee King” and owner of the Trung Nguyên coffee company, opened The World Coffee Museum in 2018 with one mission: to build the coffee capital of the world. Vietnam is, after all, the world’s second-largest exporter of coffee. The result is a 100-acre property in the central highland province of Dak Lak that boasts spectacular views and a museum like no other. The building, engulfed in curved archways, is inspired by long-houses, a local architectural style of the Ede, an ethnic minority group in the country. Inside,…
