On an otherwise unremarkable Wednesday in 1978, photographer Mark Gubin was a bit bored at his studio. He decided to take a tub of white paint and write out “Welcome to Cleveland” in big block letters on his rooftop—nevermind that Gubin and his studio both reside in Milwaukee, Wisconsin. The rooftop, and the “Welcome to Cleveland” sign that adorns it, line right up with the flight path to runway 19 at the Milwaukee Mitchell International Airport. Decades of perplexed passengers have spotted the sign and rung their attendant call buttons…
