Original Taco Bell Sign in Savannah, Georgia

Drivers might do a double-take on seeing this particular version of the Taco Bell sign, located in Savannah, Georgia. Older fast-food aficionados, though, would recognize it as the Mexican-inspired chain’s first logo. The brightly colored shapes suggest a figure wearing a large sombrero and a serape, sitting on a tilted bell. This logo was in use for the first 10 years of Taco Bell’s existence, from 1962 to 1972. For the next few years after that, the company’s official logo was simply blocky letters reading “TACO BELL.” The first version…

This content is for Member members only.
Log In Register