Morgan Crisp listened in horror as members of the Eastern Band of Cherokee Indians lambasted her newly launched craft beer brand, 7 Clans. Around 650 out of 14,000 active members had petitioned the tribal council to force the company to change its name and that of its flagship brew, MotherTown Blonde Ale. Both allude to origin tales about the birthplace of the Cherokee people, Kituwah, and their division into matriarchal lineages. Critics accused Crisp of dishonoring tribal ancestors by attaching sacred symbols to alcohol and seeking to open a brewpub…
