Anubhav Jain Contributor Anubhav Jain is co-founder and CEO of Rupifi, India’s first embedded lending fintech. He has more than a decade of experience in credit risk, analytics, customer management and portfolio development. Both as a term and as a financial product, “buy now, pay later” has become mainstream in the past few years. BNPL has evolved to assume various forms today, from small-ticket offerings by fintechs on consumer checkout platforms and marketplaces, to closed-loop products offered on marketplaces such as Amazon Pay Later (which they are now extending for…
