Jeff Sternberg Contributor Jeff Sternberg is a technical director in the Office of the CTO (OCTO) at Google Cloud, a team of technologists and industry experts that help Google Cloud’s customers solve challenging problems and disrupt their industries. Environmental, social and governance (ESG) factors should be key considerations for CTOs and technology leaders scaling next generation companies from day one. Investors are increasingly prioritizing startups that focus on ESG, with the growth of sustainable investing skyrocketing. What’s driving this shift in mentality across every industry? It’s simple: Consumers are no…