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Checkout is the key to frictionless B2B e-commerce

July 23, 2021

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Andrew Steele Contributor Andrew Steele is an investor at Activant Capital. He focuses on fintech and e-commerce infrastructure and is based in New York. COVID-19 cemented e-commerce into everyone’s daily habits in 2020, and as we look ahead, B2B e-commerce is quickly becoming the next frontier for founders and investors. The pandemic pushed businesses online, and the emergence of B2B marketplaces and e-commerce infrastructure is fueling a new wave of growth that’s estimated to reach $3.6 trillion in annual GMV by 2024. But one major component remains missing from the…

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Checkout is the key to frictionless B2B e-commerce

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