Mike Murphy Contributor Mike Murphy is the founder and CEO of Rosecliff Ventures, a New York City-based investment firm focused on venture capital and private equity opportunities. Consumer technology is an inherently risky investment sector: even the best idea can fall flat if the story of the product is not sold properly to the end user. The stats can only take you so far, and, eventually, customers want to believe in the product. Traditionally, companies that have successfully told their story and become market leaders have taken the initial public…
