In the cloud era, building on platforms you don’t own is normal

When Salesforce launched Force.com in 2007, it was the culmination of years of work to bring together a way to customize Salesforce and eventually to build applications on top of the platform. By using a set of Salesforce services, companies could take advantage of work that SFDC had already done, speeding up building time and reducing time to market. Today, the successor of Force.com is called Salesforce Platform. But going that route didn’t come without some risk, because back in 2007 building atop a Platform as a Service (PaaS) wasn’t…

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