Akron, Ohio, the hometown of LeBron James and the seat of the US tire industry; the one hundred and twenty seventh largest city in the US; and the home of America’s first toy company is now the latest site of a global experiment in whether cities can use behavioral economics to help foster good citizenship. Thanks to the work of the city’s deputy mayor for integrated development, James Hardy, Akron is the first city to roll out services from an Israeli-based company called Colu. A startup backed by just over…
