Lightweight ‘banking via messaging’ services are getting Gen Z buzz

More evidence that Gen Z is switching to chat platforms for just about everything, including banking, emerges today in the news that Zelf, a fintech startup offering neobank-style services, is generating buzz amongst Gen-Zers in Spain and France. Its ability for users to interact solely via messaging has seen the startup hit over 260,000 card pre-orders since its launch in early April, according to the company, which is specifically targeting Gen Z. They are not alone. Other players in the “banking services via a messaging” space include Kotak Mahindra Bank…

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