In January, with a nationwide ban on TikTok looming, hundreds of thousands of people in the US began flocking to another Chinese social media app called RedNote—only to find that Maye Musk, Elon Musk’s mother, had already established a relatively large audience on the platform. Maye, who has become a celebrity in her own right in China over the past few years, had over 600,000 followers on RedNote when the flood of Americans arrived.“I need to find the block button,” one American user commented under Maye’s latest video at the…
