The Trade Desk Acquires Ad Data Provider Sincera

And TD7, The Trade Desk’s venture group, was one of the investors in Sincera’s seed funding round in October 2023, in which the company raised $4.2 million.O’Sullivan added, “We’re excited to bring our perspective and insights to The Trade Desk. We have a shared belief that trust and growth in the programmatic ecosystem will be fueled by a transparent and fair marketplace based on objective data.” .font-primary { font-family: “Flama”, “Helvetica Neue”, Helvetica, Roboto, Arial, sans-serif; } .font-secondary { font-family: “FlamaSlab”, “Helvetica Neue”, Helvetica, Roboto, Arial, sans-serif; } #meter-count {…