Beyond ‘AI’Marketers may love AI (for the most part), but it is still unclear how much people will.There is an acknowledgement that a majority of consumers don’t yet trust it, don’t know how to use it, and are worried about privacy and technological intrusion. To accommodate, brands may want to rethink how to call it.This year, LG’s crown-jewel unveiling and the centerpiece to its announced strategy is indeed AI: Affectionate Intelligence. That is the softer term to explain how the brand uses AI to connect home, screen, and lifestyle.Expect more…
