It’s still unclear how brands can meet this demand, but AI-assisted consumer co-creation may prove to be the best way to produce content at the speed of culture. Beyond personalizationAI unlocks troves of latent data that can radically catalyze brand communications and experiences for uber-personalization—a word that currently applies to one person. But a majority of Gen Alpha reports having multiple personas online, on social, or in gaming platforms.Agentic AI creates an obvious conclusion: We will soon be personalizing for personas, not persons. Beyond purposeFor many years, according to the marketing leader…
