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Next Is Now Women’s Sports Docuseries Wants More Brands on Its Team

January 9, 2025

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Brands off the benchAccording to Wasserman’s women-focused practice, The Collective, women’s sports accounted for 15% of all sports viewing in 2023. Even with last year’s gains and the emergence of new leagues, including the Professional Women’s Hockey League and League One Volleyball, Wasserman predicted that women’s sports would still account for just 20% of sports audiences in 2025.But even as the National Women’s Soccer League (NWSL) and WNBA see expanded media-rights deals, brands have been slow to buy in. According to a 2024 report from Gather, just 6% of Fortune…

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