The result points to the value that can be created by connecting the right personalities to cultural moments. Stewart pointed to Taylor Swift’s outsized influence on NFL viewership, and how fashion designer Kristin Juszczyk (who is married to 49ers fullback Kyle Juszczyk) obtained a license from the NFL to create fashionable spectator attire for fans.“The first woman to change disgusting football jerseys into incredible dresses,” Stewart said, to a burst of laughter from the crowd.With a store that launched just this month, Juszczyk’s brand Off Season has already been worn…
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