LA Stations Saw Audience Increase During Wildfire Coverage

Los Angeles’ local stations saw a spike in viewership when the fires in Pacific Palisades and Altadena started on Tuesday.Stations went wall-to-wall with coverage. Variety said the local stations saw their normal viewership double and even triple in some cases, especially as the fires began to spread. According to Nielsen data, market leader KABC (Channel 7) averaged 318,166 viewers for its 6 p.m. newscast on Jan. 7; in the days leading up to Tuesday, the ABC-owned station normally posted an average of 170,769 in the timeslot. The station also saw huge spikes at 4…

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