“There’s some basic things we need to do at GroupM to be very competitive,” he said.WPP has invested more than $300 million per year into its WPP Open platform for the past three years, Lesser shared. He said those investments will continue as GroupM looks to simplify the organization to better manage its clients. “The vision is to continue investing in those components including data, technology, and AI such that we can drive our clients’ business forward,” he said.Simplifying its organization through streamliningOver the past 20 years, GroupM has created, merged, and acquired companies…
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