As LA Fires Rage, Ad Agencies Race to Support Both Their Communities and Businesses

“It’s just about being safe”Many agencies are finding ways to help both their affected employees and their greater communities.Zambezi is using its office as a safe zone with wifi and power, but most employees are choosing not to come in. Ramos noted that the agency has some experience dealing with this type of flexibility due to the pandemic, which saw situations change daily. Concept Arts, an agency that deals with brand and entertainment storytelling, has offered up its Koreatown office  — which isn’t being threatened by the wildfires — to the families…

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