Still, an Amazon-led investment in news programming would counter the cutbacks occurring at many of the major broadcast and cable outlets. Of course, some of those networks are already exploring ways to establish a stronger presence in the digital realm where audiences are increasingly migrating. NBC News, for example, reported 100 million video views for its Election Night coverage on NBC News Now—the streaming service’s biggest audience ever. “It’s critically important to have your own internet destination where you’re providing reliable, trustworthy, and credible news,” Catherine Kim, NBC News’ executive…
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