The ad continues Old Navy’s brand revival, which has embraced nostalgia and cultural relevance. Shutterfly Shutterfly calls for an end to impersonal, forgettable presents. Created by agency Quality Experience, the ads instead suggest items from Shutterfly’s new holiday card collection and gift guide, including coffee mugs, fleece blankets, water bottles, and wall art. In addition to the spot, the creative team opened a parody e-commerce store on Shopify called Meaningless Stuff, offering 28 intentionally silly items—based on props from the commercial shoot—for sale at nominal prices. Sephora Gift shopping can be overwhelming,…
