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IPG’s Initiative Wins Volvo’s $500 Million Media Account

December 20, 2024

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.article-native-ad { border-bottom: 1px solid #ddd; margin: 0 45px; padding-bottom: 20px; margin-bottom: 20px; } .article-native-ad svg { color: #ddd; font-size: 34px; margin-top: 10px; } .article-native-ad p { line-height:1.5; padding:0!important; padding-left: 10px!important; } .article-native-ad strong { font-weight:500; color:rgb(46,179,178); } Meet the creative minds behind viral social media campaigns at Social Media Week, May 12-14 in New York City. Register now to save 35% on your pass. Volvo is shaking up its media agency roster for the first time in 25 years.IPG Mediabrands’ Initiative has won Volvo’s global media review, ADWEEK has…

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