The creative concept for “Hands Off My Halos” is grounded in a consumer insight, with research showing six out of 10 mothers of young children say they’ve been criticized about their parenting, with more than half of the disapproval centered on what they feed their kids, per the C.S. Mott Children’s Hospital National Poll on Children’s Health.“There’s so much pressure, with parents feeling judged and kind of overwhelmed by all the choices and decisions they have to make everyday,” Hirano said. “The insight spoke to us.” The media buy around…
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