Consolidation has been a hallmark of TV and media, and even Amazon — an upstart compared to broadcast giants like Warner Bros. Discovery and Paramount — has had to make some adjustments. ADWEEK’s Mark Stenberg reported earlier this year that the Freevee, which had been the ecommerce giant’s established AVOD service before ads emerged on Prime Video, would soon shut down. The exact date at the time was unclear, but in November, Amazon followed through and confirmed that Freevee would be no more, adding it would move its programming into Prime’s…
