Those acquisitions have put Publicis aheads of other holding companies, according to experts. “If I’m at an agency holding company, I’m looking at what Publicis has been doing around retail media and saying, ‘We’re going to get totally left in the dust if we don’t look really hard at some companies to shore up our offering to the market,’” said Sean Cheyney, head of retail media at Vistar Media. It’s something that analysts including Lipsman have speculated factored into Omnicom’s decision to acquire IPG, as the two holding companies combined…
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