“The big question remains: Can they get it right on the third time?” Proulx said. What advertisers are thinkingNetflix’s NFL Christmas game ad inventory is sold out, and media buyers with clients advertising in the games aren’t balking—but the streamer’s past track record isn’t being ignored.“I do think now there’s enough of a track record that we definitely do need reassurances,” a buyer at a major holding company with clients in the game told ADWEEK on the condition of anonymity. “I have no doubt that they are doing everything they…
