Trump’s Victory Signals Significant Shifts In Media Persuasion

While Harris used these outlets to connect with younger, more diverse voters, Trump’s inflammatory rhetoric and unpolished remarks worked to his advantage, which—for better or worse—helped him garner significant earned media, especially on podcasts.“He didn’t worry about putting his foot in his mouth, which kept his media presence unpredictable and entertaining,” said Goldman.Harris, on the other hand, struggled to match Trump’s ability to be off the cuff.“There was never that same sense that she was able to generate—around being authentic and off-the-cuff,” said Lewis. Still, “it’s important to stress that…

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