“He made no secret of the fact that the media was his enemy,” said Becca Lewis, former research analyst and postdoctoral researcher at Stanford University.This strategy also aligned with Trump’s anti-establishment brand, resonating with voters disillusioned by traditional institutions.“If you think about the leading Twitch live streamers or podcast voices, this is essentially a way to show you’re against mainstream media,” said Goldman.Unlike the polished appearances typical of traditional media, these platforms provided viral, shareable moments that sparked engagement with Trump’s base and spread rapidly.“Ultimately, playing it safe sometimes winds…
