“The ads is striking, colorful, inclusive, and dramatic; exactly what electrification and the future of cars should feel more like. It’s a radical reinvention of a business wanting to appeal to a new generation. It’s just a shame it walked away from some of the iconic, treasured, and beautiful icons that have occupied the brand’s DNA for generations. “If you’re going to ‘break the mold’, you’d better have one hell of a range of cars full of innovations and shape language, with a new buyer experience, ready to roll… this…
