The Creative Cases For and Against Jaguar’s Bold, Divisive Rebrand

Keep scrolling to hear their hot takes.The Case For…‘It’s breaking away from the category tropes‘Manfredi Ricca, global chief strategy officer, Interbrand “On Monday almost no one was particularly interested in Jaguar. It’s now Thursday, and millions are waiting for Jaguar to unveil its take on an EV. “That’s what bold brand moves do—they turn people’s heads, shift their expectations, and yes, cause a bit of discomfort in the process. “Many have criticized Jaguar for not reviving the brand’s DNA, but they’re missing the point. Jaguar has always been about doing things differently, and that’s what it…

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