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State Farm and Disney Keep the Caitlin Clark Effect Alive With New Co-Branded Ad

November 20, 2024

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For instance, ESPN averaged 1.2 million WNBA regular season viewers (up 170% from 2023), 3.4 million WNBA All-Star viewers (up 305% year over year), and more than 429,000 WNBA Countdown viewers (up 80%).“The audience growth is a reflection of the momentum that has been building,” said Danielle Brown, svp of data enablement and category strategy for Disney Advertising. “We’ve been invested in women’s sports from Day One over the past 40-plus years, and now it’s reaching a point where they’re surpassing some of the men’s sports that are on our…

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State Farm and Disney Keep the Caitlin Clark Effect Alive With New Co-Branded Ad

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