Marketing Morsels: Rover, Wild, Wounded Warrior Project & More

If you’ve watched the very viral “Wheel of Fortune” clip where a contestant made a wild guess and guessed, quite wrongly, “Treat Yourself A Round of Sausage,” (correct answer: “Give Yourself A Round of Applause”), you had a good laugh. Johnsonville sausage was inspired by the contestant’s faux pas and decided to treat America to a round of sausage for World Kindness Day. It’s part of the brand’s #KeepTheInternetJuicyRover Pet-sitting app Rover and longtime agency partner Little Hands of Stone have reteamed for a new iteration of their successful 2023 “To My Hooman”…

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