Julie, the Plan B Challenger, Brings Its Shame-Free Mission to Cold Sores

The product’s packaging is also unexpected for the category, coming in a bright silver and pink tube that looks more like a lip balm. “It should feel as beautiful as anything else you might find in a store,” Morrison said. “We’re not doing this sad, shameful walk to the cashier.” As with its debut product, “access to women everywhere is our number-one priority,” Morrison said. Julie has an impact arm that has donated more than one million units of emergency contraception to people in need over the last two years. For the cold…

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