Hootsuite’s Giant Newspaper Stunt Led to the Most Content Downloads of Any Influencer Campaign

“If you scroll on Instagram or TikTok, you’ll see a lot of influencers constantly trying to sell you things,” Kwok said. “When you’re scrolling on LinkedIn, you’re following people that you connect with, other brands, and other resources that you’re interested in.”Each influencer was sent a brief explaining the idea of taking a photo with the oversized newspapers to tease the findings of the report in the caption. Kwok also sent the influencers a sample post showing herself with the newspaper as an example.“We pride ourselves on giving the influencer…