Hootsuite’s Giant Newspaper Stunt Led to the Most Content Downloads of Any Influencer Campaign

Hootsuite is going all on in influencers to promote its biggest report of the year.This week, Hootsuite launched its “Social Media Trends 2025” report—its annual analysis of the biggest social trends that marketers need to know about in the coming year. When the report went live, ads from LinkedIn influencers that work in social media filled LinkedIn’s feed with giant newspapers announcing the new report.Eileen Kwok, social and influencer marketing strategist at Hootsuite told ADWEEK that this is Hootsuite’s largest campaign of the year. It plays off of the oversized…