Thrilljoy doesn’t see itself as a Funko-slayer.Courtesy ThrilljoyMariotti says that deciding which products will be sold direct-to-consumer through the site and which will be part of the BoxLunch/Hot Topic partnership is one the big questions he faces as he tries to grow Thrilljoy into a sustainable collectibles business. “It really is driven by what they want to put their arms around and market,” he says. “They know their consumers better than anybody—I just try to be a fly on the wall and do the best I can to accommodate them.”Of…
