“Scarcity in the chase is what makes collectibles fun,” Mariotti says with a knowing smile. To that end, Thrilljoy capped the Beetlejuice Pix line at 6,000 pieces globally. And of those 6,000, only 800 are “chase” pieces—ultra-rare variants that can fetch a pretty penny on the collectible resale market. In Mariotti’s mind’s eye, he can see eager fans lining up outside brick-and-mortar BoxLunch and Hot Topic stores nationwide to be the first to nab a Beetlejuice Pix chase piece—and racing to the next location if it’s already gone.Thrilljoy limited its…
