Exclusive: How a New Funko Rival Is Chasing Collectibles Success

It’s showtime for Thrilljoy. One month after ex-Funko CEO Brian Mariotti unveiled his new collectibles venture at New York Comic Con, the upstart company has secured its first exclusive retail partnership—and locked down a contract with that wily Ghost with the Most. ADWEEK has your first look at Thrilljoy’s new Beetlejuice Pix! collectible, available only at BoxLunch and Hot Topic stores starting Dec. 3.It’s a rapid return to the collectibles game for Mariotti, who departed Funko in September 2023 amid rounds of personnel and product downsizing. After a brief flirtation…

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