Complexity, Deregulation, and Purpose: Agencies Prepare for Second Trump Presidency

Trump’s regulatory agenda is another issue agencies must keep an eye on. Since the Trump campaign ran on a strong anti-regulation agenda, and with Federal Trade Commissioner Lina Khan now departing the agency, the new head of the FTC may well embrace Trump’s agenda. What that means for brands and consumers remains to be seen.Where does purpose go from here?Some agencies may misinterpret deregulation and a shift toward more isolationist policy as a license to abandon purposeful initiatives, said Scott Goodson, founder and CEO of Strawberry Frog.“A significant risk lies…

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