Complexity, Deregulation, and Purpose: Agencies Prepare for Second Trump Presidency

While U.S. citizens process Tuesday night’s election results, brands their agencies are on the brink of a cultural shift that will impact how they speak to consumers and broach societal issues.Many agency folks ADWEEK contacted declined to comment on how a second Trump presidency might impact their business, while some expressed disbelief and sadness about the results. Others maintained it will be “business as usual.” But with Trump decisively winning more than half of the popular vote, agencies and brands must embrace the complex cultural mood of the country and…

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