Comcast’s carousel ads, seen by ADWEEK, appeared to function as top-of-funnel marketing, directing people to Comcast’s website to highlight the company’s investment in its parks, like Universal Orlando Resort.Notably, Apple has continued its X ad hiatus since last year’s widely publicized pause.Overall, X generated $1.8 billion in ad revenue through Q3 2024, a 29% year-over-year decline from $2.5 billion in the same period last year, per Media Radar. Media Radar tracked in-feed ads across a panel of 2 million U.S. users. Spend is estimated based on impressions, ad type, and…
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